Resources

Sales & Marketing

Guides

• Advertising that Works
• Ten marketing priorities when you start your business
• Improving the effectiveness of your advertising
• Creating a promotional plan
• Gain customer loyalty and keep your regulars for life
• Use focus groups to understand your customer
• Ways to identify new markets and customers
• 10 ways to build a competitive advantage
• Testing the market before taking the plunge
• Identifying your target market
• Sure-fire marketing plan in eight easy steps
• Build your marketing plan by creating awareness
• How to write a customer questionnaire
• Be aware of cultural differences within your customer base
• How to accurately forecast sales
• Five top ways to research your market
• Undertaking your own market research